It is a type of advertisement which is less text-based. It includes many forms, such as rich media and banner ads. Display advertisements, as the name suggests, relies more on images, audio, and video. These are the major constituents to communicate the message through display advertisements. These ads are usually made to attract the audience of a specific website, social media, or any other digital platform. The advertisers get to choose the range of their audience demographically. You can select the gender, the age, or even exclude the specific category which you wish to prevent from watching your ads. Another benefit of Display Ads is that you can choose where you want to display your ads. For this, you are allowed to check for the searches and data of the customers’ YouTube, Gmail, and Google Searches.
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